When it comes to making money online, everyone is looking for a shortcut. A secret.

One weird trick to success. It’s an old trick invented by great ad men like Claude C. Hopkins.

Believe it or not, there is one overriding secret to making money online. It’s not complicated. You don’t need a $47 ebook to tell you how to do it.

Nope. It’s too simple.

I’m not even sure you will believe me when I tell you.

Anyway, here goes.

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The secret to selling online is………….

Think like a consumer and give them what they want to buy at a price they are willing to pay.

That’s right.

Figure out what people want. Sell them that thing at a price they will pay. Profit.

What do people want to buy online?

This is the first thing to think about selling something on the internet. Get inside the mind of your customer.

Who buys your product? What do they want? What are they looking for?

You need to answer those questions. Dig really deep into those questions. You have to know the people buying from you.

This impacts how you should approach SEO or PPC advertising. How you pick keywords is impacted by what your potential customers are looking for online.

How do you price a product online?

Begin by looking at the market.

  • What are similar products selling for?
  • Why are they able to charge that much?
  • What problems are they solving?
  • How valuable is it?

After you understand how other people tackle pricing, you need to set your pricing relative to that.

If you are selling in a market where people spend $50-100 for a product, you should price similarly unless you can justify a significantly higher or lower price.

For example, in video games, the console games for Playstation and XBox tend to be priced around $60 new. Used games run $20-50 depending on the game.

If you are a high profile game, the right price is $60. In some cases, a lower budget game or a remake might be priced around $40.

You don’t want to go too far from what people expect unless you can really justify that price.

Many games have special edition packages with in-game items, art books, toys, shirts, etc. Those command a price as high as $150.

Other games are free to play with in-game purchases instead. Often those games have larger in-game purchases that can cost $15-30 to unlock more of the full game.

Video games on smartphones cost more like $1 or are free to play with in-game purchases or advertising. You can’t sell a $60 game on an iPhone.

Consumers just won’t pay that no matter how good the game is. It’s a different value perception.

You can’t fight the trends. It ends up the same. Work within the system, even if it’s on the edges.

It’s A Principle

This principle is core to selling anything. It is not a tactic or strategy that will change with time.

You have to understand the desires and expectations of that marketplace.

Understanding your customer and delivering what they want is an idea that is not going to change over time.

Use The Secret Luke!

Now that you know the secret to selling online there are some easy things you can do to make use of it. Look at your business if you have one. Are you happy with your sales?

If you are, great. Don’t do anything. Go on vacation.

If you want more sales, think about your customers. What do they want? What are they trying to achieve or solve? What problems do they have?

In fact, just go talk to your customer and ask them questions.

Then, write down all they questions they might have about your product/service or your competitors’ offerings.

One at a time, answer those questions on your website. Keep doing that until you’ve answered every possible question.

Once you have done 50-100 answer pages, I bet your traffic will start to go up, your leads will increase, and you’ll be selling more online and in person.

Why?

Because you are giving the consumer what they are looking for.

That’s it.

Now, go and do that.

-Brian

P.S. I unpack more ideas in Creative Genius