Original question from Quora:

Why aren’t people buying my product?

This is my site Bloodline Bracelets . It has been up for several months. I would like to know why would YOU personally not buy it?

My Answer:

I have a particular first impression when I saw your store, but before I tell you what it is, I want to tell you a story I read from Gary Halbert’s incredible Boron Letters, which as an entrepreneur, you should be required to read.

In Chapter 6

As you know, once in a while I give a class on copywriting and/or selling by mail. One of the questions I like to ask my students is: “If you and I both owned a hamburger stand and we were in a contest to see who would sell the most hamburgers, what advantages would you most like to have on your side?”

The answers vary. Some people say they would like to have the advantage of having superior meat from which to make their hamburgers. Others say they want sesame seed buns. Others mention location. Someone usually wants to be able to offer the lowest prices.

And so on.

Anyway, after my students are finished telling what advantages they would most like to have I say to them: “O.K., I’ll give you every single advantage you asked for. I, myself, only want one advantage and, if you will give it to me, I will whip the pants off of all of you when it comes to selling burgers!”

“What advantage do you want?” they ask.

“The only advantage I want,” I reply, “is A STARVING CROWD!”

Think about it.

What I am trying to teach you here is to constantly be on the look out for groups of people (markets) who have demonstrated that they are starving (or at least hungry!) for some particular product or service.

If you want to be successful in selling things, you have to sell things people want to buy. It sounds obvious, but it is far easier to sell ice cream on a hot summer day than it is in the middle of winter.

Even the best salesmen will tell you that.

So, what jumped out to me about your page was I wondered how many people are hungry to buy your bracelets? How many people are wanting to buy bracelets in general? What about your bracelets makes them so awesome that people just have to have them?

I’m not your target market at all. I don’t wear bracelets and I don’t buy bracelets for other people.

However, looking at Amazon’s bestselling bracelets, I don’t see a lot of bracelets like yours. I see gold and silver, I see bracelets with religious trinkets attached to them and so on.

The beaded bracelets I see are colorful, not black. Then again, some people might really like black.

Here is how I would fix your Etsy store. I would go to a farmers market, jewelry flea market show, or something along those lines and try and sell your jewelry in person.

If you will pay attention to how people respond when you try and sell the jewelry, you will learn more in one day of selling in person than weeks or months of messing around on Etsy fiddling with settings.

Remember, you are selling to other people, so you have to sell them something that they want. Go out and find what they want, then sell it to them.

-Brian

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